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101.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

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102.
Enterprise marketing management : the new science of marketing / Dave Suttun Book Publication New Jersey : Wiley, 2003 Description XVI, 224 p. LocationBiblioteca IPAM Porto Availability Available (1).

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103.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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104.
Princípios de marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl MacDaniel ; trad. Luciana Penteado Miquelino ; rev. Tânia Maria Vidigal Limeira Book Publication São Paulo : Thomson, 2004 Description XX, 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). In transit (1).

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105.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli Book Publication São Paulo : Pearson Education, 2012 Description xv, 765 p. : il. ; 29 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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106.
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A influência do marketing na implementação da ferramenta de gestão balanced scorecard / Paulo Alexandre Rodrigues da Silva Martins ; orient. Caetano Alves E-resource Publication Porto : IPAM, 2021 Description 86 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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107.
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A relação entre customer centricity e envolvimento com o trabalho como determinante para a criação de valor para o cliente e para a organização : estudo de caso Linde Global Services Portugal Unipessoal, Lda / Carlos Manuel Pinto Monteiro ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 172 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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108.
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Avaliação da qualidade do serviço de saúde da Maternidade do Centro Hospitalar do Médio-Ave, E.P.E. / Anna Izabel Meleipe de Nápoles ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 133 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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109.
The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai Book Publication Abingdon : Routledge, 2014 Description xxxi, 470 p. : il., gráf. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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110.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2000 Description 279 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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111.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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112.
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Knowledge management in marketing / Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha Article Analítico Information and Knowledge in Internet of Things LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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113.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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114.
Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht Book Publication [Cham] : Springer, 2019 Description xviii, 558 p. LocationBiblioteca IPAM Porto Availability Available (1).

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115.
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A influência da gestão de reclamações na intenção de repetição de compra : o caso Zara / Mafalda Ermida da Ponte Moreira Fernandez ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2018 Description 89 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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116.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2010 Description 279 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1). Checked out (1).

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117.
Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn Book Publication Victoria, BC : Trafford, 2007 Description xiv, 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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118.
Casos de dirección de marketing / Julio Cerviño Fernández... [et al.] ; coord. Encarnación González Vázquez, Elisa Alén González Book Publication Madrid : Pearson Prentice Hall, D. L. 2005 Description x, 248 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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119.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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120.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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