Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 LOV 1367 | Depósito | 1367 |
As the title marketing challenges suggests, marketing is both a demanding and exciting field. In preparing the third edition of this book, we sought to capture the breadth and depth of marketing management in the modern world.
Índice: 1- The nature of marketing; 2- Market selection; 3- Product policy; 4- Distribution channels and delivery systems; 5- Advertising anda promotion; 6- Personal selling and account management; 7- Pricing; 8- Marketing research; 9- Strategic market planning; 10- Organizing and implementing the marketing effort;
There are no comments for this item.