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121.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev. Book Publication São Paulo : Prentice Hall, 2003 Description X, 593 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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122.
Marketing Principles and Best Practices / K. Douglas Hoffman... [et al.] Book Publication Ohio : Thomson, 2005 Description XLII, 598 p. LocationBiblioteca IPAM Porto Availability Available (1).

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123.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad. Book Publication São Paulo : Pearson Education, 2015 Description XIX, 780p. LocationBiblioteca IPAM Porto Availability Available (1).

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124.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , 2017 Description 669 p. LocationBiblioteca IPAM Porto Availability Available (1).

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125.
Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira Book Publication Lisboa : Actual, 2019 Description 441 p. : il. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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126.
Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter Book Publication Lisboa : Actual, 2019 Description 170 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (2). Checked out (5).

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