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1.
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Principles of marketing / Frances Brassington, Stephen Pettitt
Book
Publication
London : Pitman, 1997
Description
XVIII, 1086 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Conhecendo o Marketing / Gilson Honorato
Book
Publication
São Paulo : Manole, 2004
Description
XVII, 348 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab.
Book
Publication
New York : McGraw-Hill, 1988
Description
XXVII, 763 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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4.
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Marketing management in the 21st century / Noel Capon, James M. Hulbert
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 637 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter
Book
Publication
Boston : Irwin McGraw-Hill, 1998
Description
XXIV, 630 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
Book
Publication
New York : John Wiley Sons, 1995
Description
XII, 457 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Os valores culturais dos gestores de marketing das empresas portuguesas com relatório de sustentabilidade / Ana Isabel Gameiro Martins ; orient. Caetano Alves
Book
Publication
Aveiro : IPAM, 2011
Description
102 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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8.
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Marketing management / Richard P. Bagozzi... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman
Book
Publication
New York : Prentice Hall, 1991
Description
XIII, 368 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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10.
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Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman
Book
Publication
New York : McGraw-Hill, 1995
Description
XXXV, 308 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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11.
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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
Book
Publication
Chicago : Irwin, 1997
Description
XIV, 665 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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VIII Encuentro de profesores universitarios de marketing / Encuentro de Profesores Universitarios de Marketing
Book
Publication
Madrid : ESIC, D.L. 1996
Description
543 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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13.
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Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia
Book
Publication
[S.l.] : Praeducar, 1998
Description
179 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Available (4).
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14.
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Marketing en sectores específicos / coord. María Soledad Aguirre García
Book
Publication
Madrid : Pirámide, 2000
Description
501 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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15.
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Principios de marketing / Agueda Esteban Talaya... [et al.]
Book
Publication
Madrid : ESIC, 1997
Description
xxv, 732 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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16.
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Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1997
Description
XL, 789 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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17.
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Marketing : edição compacta / Philip Kotler ; H. de Barros, trad.
Book
Publication
São Paulo : Atlas, 1987
Description
596 p. ;
21 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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18.
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Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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19.
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Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires
Book
Publication
Lisboa : Verbo, 1991
Description
200 p.
LocationBiblioteca IPAM Porto
Availability
Available (3).
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20.
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Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev.
Book
Publication
São Paulo : Makron Books, 1992
Description
XVII, 208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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