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1.
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Cases in marketing management / Luiz Moutinho
Book
Publication
Wokingham : Addison-Wesley, 1995
Description
390 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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2.
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Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org.
Book
Publication
São Paulo : Saraiva, 2006
Description
XXVI, 309 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Book
Publication
Berkshire : McGraw-Hill, 2002
Description
XI, 549 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López
Book
Publication
Madrid : Irwin, 1995
Description
XV, 890 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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Future Marketing
Book
Publication
Chicago : NTC Business Books, 2001
Description
X, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.]
Book
Publication
Lisboa : Escolar, 2004
Description
479 p. :
il., gráficos
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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7.
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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 984 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward
Book
Publication
New York : McGraw-Hill, 1981
Description
XVIII, 810 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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10.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Mason : Thomson, 2004
Description
714 p. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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11.
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Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; orient. Ricardo Cayolla
Book
Publication
Porto : IPAM, 2018
Description
67 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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12.
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Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Book
Publication
Homewood : Irwin, 1987
Description
IX, 365 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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13.
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Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon
Book
Publication
São Paulo : McGraw-Hill, 1982
Description
x, 243 p.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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14.
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Marketing / Paul Baines, Chris Fill, Sara Rosengren
Book
Publication
New York : Oxford, 2017
Description
xxxii, 732 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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15.
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International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey
Book
Publication
Boston : Houghton Mifflin Company, cop. 1988
Description
873 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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16.
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Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.]
Book
Publication
Lisboa : Dom Quixote, 1996
Description
644 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (2).
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17.
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Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan
Book
Publication
Chicago : American Marketing Association, 2008
Description
196 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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A liderança e o marketing interno : a liderança como uma ferramenta de marketing Interno para motivar os clientes internos / Inês Rocha Borges ; orient. Catarina Domingos
Book
Publication
Porto : IPAM, 2023
Description
96 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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19.
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Marketing management : a strategic planning approach / Victor P. Buell
Book
Publication
New York : McGraw-Hill, 1984
Description
682 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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