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181.
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A dinâmica da linguagem visual ao serviço do branding contemporâneo : relatório de estágio na empresa Load - Brand Activation / Teresa Raquel Tomé Robalo Book Publication Lisboa : IADE-U, 2015 Description 87 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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182.
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Financial value of brands in mergers and acquisitions : is value in the ete of the beholder? / S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 49-64 LocationBiblioteca IADE-UE Availability Available (1).

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183.
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Branding favela fashion / Magali Olhats, Luiz Salomão Ribas Gomez Article Analítico Senses and sensibility in Lisbon, p. 493-505 LocationBiblioteca IADE-UE Availability Available (1).

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184.
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A marca comercial e a sua identidade construída pela comunicação / Alvaro Roberto Dias, Richard Perassi Article Analítico Desafios conceptuais para o design e a produção gráfica: 2ª conferência internacional em design e artes gráficas, p. 145-148 LocationBiblioteca IADE-UE Availability Available (1).

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185.
Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato Book Publication Massachussets : Rockport, 2010 Description 208 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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186.
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Cata Vassalo brand attractiveness by just in time measures / Maria do Carmo Costa e Sousa de Sena Esteves E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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187.
Transglobal fashion narratives : clothing communication, style statements and brand storytelling / ed. by Anne Peirson-Smith and Joseph H. Hancock II Book Publication Bristol : Intellect, 2018 Description VI, 363 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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188.
Imagen corporativa en el siglo XXI / Joan Costa Book Publication Buenos Aires : La Crujía, 2001 Description 276 p. : il. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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189.
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Estratégia digital : como aumentar a notoriedade e intenção de compra digital da marca Ameias / Gustavo Cruz Martelo e Caravana Sousa ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2022 Description 128 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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190.
Logo design love : a guide to creating iconic brand identities / David Airey Book Publication Berkeley : New Riders, 2010 Description 203 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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191.
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Estratégia de comunicação para aumentar a notoriedade de uma marca de joalharia em aço junto da geração Z : o caso da marca Hassu / Marco Rúben Vidigal Barra ; orient. Ricardo Mena Book Publication Porto : IPAM, 2022 Description 135 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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192.
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Brands and sustainability : contributions for an ecological take on brands of the consumer’s society / Carolina Coelho das Neves Moreira e Lopes ; orient. Fernando Oliveira Book Publication Lisboa : IADE-UE, 2018 Description 65 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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193.
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A relação entre os motivos subjacentes à decisão de compra, o brand equity e o marketing verde : o caso The Body Shop / Vera Correia da Silva ; orient. Mafalda Ferreira Book Publication Porto : IPAM, 2020 Description 101 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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194.
Construindo marcas fortes / David Aaker ; trad. Maria Lucia Badejo Book Publication Porto Alegre : Bookman, 2007 Description 342 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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195.
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A influência do marketing social na imagem da marca na Santa Casa da Misericórdia de Barcelos / Rita Isabel Santos Macedo ; orient. Sandra Gomes Book Publication Porto : IPAM, 2018 Description 117 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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196.
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Os estímulos sensoriais e a experiência de compra / Sara Neves ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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197.
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Brandlift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira Book Publication Porto : IPAM, 2017 Description 70 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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198.
O negócio das marcas : construir marcas fortes para valorizar as empresas / Jon Miller, David Muir ; trad. Luís Jorge Book Publication Lisboa : Tinta-da-China, 2009 Description 341 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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199.
Buzz : marketing de boca em boca / Emanuel Rosen ; trad. Paulo Bento Book Publication Cascais : GestãoPlus, 2008 Description 253 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

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200.
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Diagrams and brands contributions and reflections on the use of diagrams in the analysis and construction of the visual language of brands / Fernando Oliveira, Luiz Salomão Ribas Gomez, Rita Assoreira Almendra Article Analítico Senses and sensibility in Lisbon, p. 506-507 LocationBiblioteca IADE-UE Availability Available (1).

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