Universidade Europeia - catalog › Results of search for 'an:1644'

161.

Brands : the new wealth creators ; Susannah Hart, John Murphy ; foreword by Tom Blackett Book Publication London : Macmillan Business, cop. 1998 Description XVI, 224 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

162.

Brand love is not enough : a theory of consumer brand relationships in practice / Max Blackstone Book Publication New York : Routledge, 2018 Description xvi, 141 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

163.

	161.	Brands : the new wealth creators ; Susannah Hart, John Murphy ; foreword by Tom Blackett Book Publication London : Macmillan Business, cop. 1998 Description XVI, 224 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	162.	Brand love is not enough : a theory of consumer brand relationships in practice / Max Blackstone Book Publication New York : Routledge, 2018 Description xvi, 141 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	163.	No cover image available Conceptualizing and measuring the monetary value of brand extensions : the case of motion pictures / Thorsten Henning-Thurau, Mark B. Houston, Torsten Heitjans Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 167-183 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	164.	No cover image available Private-label use and stores loyalty / Kusum L. Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 19-30 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	165.	No cover image available Using local design policies for creating city brands / Dilek Ayyildiz Article Analítico Design X connexity: proceedings of the eight European Academy of Design international conference, p. 35-43 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	166.	No cover image available Brand and dynamics : an analysis of suggested movement in olympic brands / Amanda Machado Zwirtes... [et al.] Article Analítico Senses and sensibility in Florianópolis, p. 11-19 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	167.	No cover image available Relatório de estágio na Ivity Brand-Corp : design e gestão de marcas / Susana Romano Ventura de Campos Morais Book Publication Lisboa : IADE, 2007 Description 68 p. ; 30 cm + Errata LocationBiblioteca IADE-UE Availability Reference (2). 1 2 3 4 5 Add to cart (remove)
	168.	No cover image available Brand equity FM : o valor das marcas e as estações de rádio / António Manuel Campos Mendes ; orient. João Ferreira Book Publication Lisboa : ISCTE, 2000 Description 206 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	169.	No cover image available O impacto da experiência da marca na lealdade dos consumidores de vestuário de luxo / Sílvia Patrícia Peixoto Pereira ; orient. Mafalda Ferreira Book Publication Porto : IPAM, 2023 Description 108 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	170.	No cover image available Buildings and places in consumers’ perceptions of authenticity of corporate heritage brands : the Vista Alegre case study / Ana Teresa Teixeira de Oliveira ; orient. Fernando Santos Book Publication Porto : IPAM, 2022 Description 106 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	171.	Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication New Jersey : Wiley, 2012 Description X, 326 p. : il. ; 29 cm LocationBiblioteca IADE-UE Availability Available (1). Lists: Projeto de investigação. 1 2 3 4 5 (1 votes) Place hold Add to cart (remove)
	172.	No cover image available Plano de marketing estratégico para o lançamento da marca de luxo : Equibrillante, em Portugal 2024-2028 / Inês de Oliveira Teixeira Salgado ; orient. Ricardo Mena E-resource Publication Porto : IPAM, 2024 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	173.	No cover image available A adoção de eWOM negativo e o seu impacto no adepto de futebol : estudo de caso Sporting CP / Gonçalo Soares Gomes ; orient. Mafalda Ferreira Book Publication Porto : IPAM, 2021 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	174.	No cover image available O valor da marca made in Portugal : setor do calçado / Ana Rita Valente ; orient. Sílvia Bandeira Book Publication Porto : IPAM, 2018 Description 75 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	175.	No cover image available Influência da perceção do e-WOM no brand equity : um estudo sobre marcas de luxo / Mafalda Sofia Monteiro de Abreu ; orient. Beatriz Casais Book Publication Porto : IPAM, 2018 Description XII,113 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	176.	No cover image available Impacto da propriedade psicológica na lealdade do consumidor - setor automóvel : estudo de caso Porsche / Marco António Sousa Pinto ; orient. Caetano Alves E-resource Publication Porto : IPAM, 2021 Description 93 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	177.	No cover image available O internal branding aplicado ao setor das instituições de ensino superior : o docente enquanto representante da marca / Vera Lúcia Neves Coelho ; orient. Sandra Gomes Book Publication Porto : IPAM, 2016 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	178.	A marca : avaliação e gestão estratégica / Elisabete Magalhães Serra, José A. Varela González Book Publication Lisboa : Verbo, 1998 Description 130 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (6). Reference (5). 1 2 3 4 5 Place hold Add to cart (remove)
	179.	Brand media strategy : integrated communications planning in the digital era / Anthony Young Book Publication New York : Palgrave Macmillan, 2010 Description 239 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	180.	No cover image available Sigla do IADE : invenção do emblema gráfico do IADE no momento da inovação do Instituto / Cláudia Sequeira, Gabriela Campos Book Publication [Lisboa : IADE, 2002?] Description 10 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)

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