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141.
Brand equity and advertising : advertising's role in building strong brands / ed. by David A. Aaker, Alexander L. Biel Book Publication New Jersey : Lawrence Erlbaum Associates, 1993 Description 380 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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142.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker Book Publication New York : The Free Press, cop. 1991 Description xiii, 299 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Reference (1).

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143.
Os 4 Es de marketing e branding : evolução de conceitos e contextos até a era da marca como ativo intangível / Augusto Nascimento, Robert Lauterborn Book Publication Rio de Janeiro : Elsevier, 2007 Description 150 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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144.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword A.G. Lafley Book Publication New York : PowerHouse Books, 2004 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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145.
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Newlogoiuav : i progetti del concorso internazionale ad inviti / curador Sergio G. Polano Book Publication [Veneza] : IUAV, 2003 Description 156 p. : il. ; 15x21 cm LocationBiblioteca IADE-UE Availability Available (1).

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146.
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Competitive information, trust, brand consideration and sales : two field experiments / Guilherme Liberali, Glen L. Urban, John R. Hauser Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 101-113 LocationBiblioteca IADE-UE Availability Available (1).

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147.
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Branding in times of cross-media : a glimpse of graphic design / Daniela Aquino, Patricia Ceccato, Luiz Salomão Ribas Gomez Article Analítico Senses and sensibility in Lisbon, p. 335-347 LocationBiblioteca IADE-UE Availability Available (1).

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148.
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Packaging na Ivity Brand Corp / Sandra Cristina Macedo Martins Book Publication Lisboa : IADE, 2009 Description 61 p. : il. ; 30 cm + CD-ROM LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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149.
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Herdade da Agolada de Cima : re-design / Rita Jacobetty de Albuquerque Book Publication Lisboa : IADE, 2007 Description 59, [31] p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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150.
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Ações e estratégias das marcas que influenciam a lealdade do consumidor de design de interiores premium / João Maurício Martins Pimenta ; orient. Fernando Santos E-resource Publication Porto : IPAM, 2023 Description 123 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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151.
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“Consumers’ emotions in the digital world : brand love, fomo, and their connection to social media content” / Patrícia Isabel Monteiro Lopes Sanches ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2023 Description 94 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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152.
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The paradox between sustainability and fashion : implementation of sustainable education in the fashion industry / Maria Helena Pernes Silvano Cisneiros Machado ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2022 Description 99 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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153.
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Expanding a B2B brand into the B2C market : the case of Mistolin Solutions / Sofia Ferreira Seco ; orient. Francisco Duarte Book Publication Porto : IPAM, 2022 Description 151 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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154.
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Mais do que o livro, a livraria : uma exploração da lealdade à marca nas livrarias independentes em contraste com as suas concorrentes / Rita Simão Oliveira ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2024 Description 106 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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155.
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Identidade e imagem da marca do festival de cinema : estudo de caso FEST - Festival Novos Realizadores | Novo Cinema / Maria Mendes Costa ; orient. Sandra Gomes Book Publication Porto : IPAM, 2022 Description 140 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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156.
Building strong brands / David A. Aaker Book Publication London : Pocket Books, 2010 Description ix, 380 p. : il. ; 20 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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157.
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Cruelty free : a relação entre o conceito, as marcas e os consumidores / Daniela Coelho Rodrigues dos Santos ; orient. Adelino Cunha E-resource Publication Lisboa : IADE, 2023 Description 90 p. LocationBiblioteca IADE-UE Availability Available (1).

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158.
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O valor da marca de vinho do Porto Ramos Pinto na perspetiva do consumidor / Maria de Sousa Vieira Pinheiro da Veiga ; orient. Sandra Gomes E-resource Publication Porto : IPAM, 2021 Description 128 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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159.
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Volunteer based brand equity : desenvolvimento de um modelo de gestão da marca centrado no papel do voluntário / Francisco Carmo Pacheco Providência Santarém ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2018 Description 107 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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160.
Imagem da organização / Emílio Távora Vilar ; rev. Conceição Candeias Book Publication [Lisboa] : Quimera, cop. 2006 Description 124 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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