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1.
Marcas de A a Z : como construir e manter marcas de sucesso : um guia para fazer da sua marca a principal força do seu negócio / Rafael Sampaio Book Publication Rio de Janeiro : Campus, 2002 Description XVIII, 204 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
The 22 immutable laws of branding / Al Ries, Laura Ries Book Publication London : Profile Books, cop. 1998 Description 179 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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3.
Big brands big trouble : lessons learned the hard way / Jack Trout Book Publication New York : Wiley, cop. 2001 Description X, 223 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Brand management / ed. Leslie de Chernatony Book Publication Aldershot : Dartmouth, cop. 1998 Description XXVI, 375 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
As marcas de confiança em Portugal : 10 anos de confiança ; ed. Roberto Alves, Rodrigo Correia Book Publication Porto Salvo : Selecções do Reader's Digest, 2010 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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6.
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw Book Publication New York : Wiley, cop. 1995 Description xiv, 354 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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7.
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Influência da experiência da marca no envolvimento e na fidelização de clientes / Ana Raquel Moreira Faria de Almeida Lemos ; orient. Pedro Ferreira Book Publication Aveiro : IPAM, 2014 Description 127 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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8.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre Book Publication New York : Routledge, 2016 Description xiv, 307 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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9.
The corporate brand / Nicholas Ind Book Publication London : Macmillan Business, cop. 1997 Description xi, 184 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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10.
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle, William Gordon Book Publication Chichester : Jown Wiley & Sons, cop. 2001 Description XIV, 314 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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11.
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson Book Publication Chichester : John Wiley & Sons, cop. 1998 Description IX, 235 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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12.
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Must ; dir. Pedro S. Guerreiro Periodical Publication Lisboa : Edisport, 2010- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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13.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer Book Publication London : Kogan Page, 2008 Description XV, 560 p. LocationBiblioteca IADE-UE Availability Available (1).

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14.
A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida Book Publication [Lisboa] : Verbo, imp. 2005 Description 270 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Checked out (2).
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15.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander Book Publication Mason, Ohio : Thomson/South Western, 2006 Description vi, 324 p LocationBiblioteca IPAM Porto Availability Reference (1).

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16.
Building strong brands / David A. Aaker Book Publication London : Pocket Books, 2010 Description ix, 380 p. : il. ; 20 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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17.
How cool brands stay hot : branding to generations Y and Z / Joeri Van den Bergh, Mattias Behrer ; foreword by Patrick De Maeseneire Book Publication London : Kogan Page, 2016 Description xxii, 287 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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18.
The handbook of brand management scales / Lia Zarantonello, Véronique Pauwels-Delassus Book Publication Abingdon : Routledge, 2016 Description xix, 309 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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19.
Superbrands 2008 : marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2008 Description 103 p. : il LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (2).

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20.
Purposeful Brands : purpose and sustainability drive brand value and positive change / Sandy Skees Book Publication New York : Kogan Page, 2023 Description X, 217 p. LocationBiblioteca IPAM Porto Availability Available (1).

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