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161.
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PMKT : revista brasileira de pesquisas de marketing, opinião e mídia / ed. Fauze Najib Mattar
Periodical
Publication
São Paulo : PMKT, 2011-
Description
;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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162.
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The future of marketing : critical 21st-century perspectives ; Philip J. Kitchen, ed. lit.
Book
Publication
New York : Palgrave Macmillan, 2003
Description
XXI, 196 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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163.
|
Dicionário de marketing ; dir. Ceneco ; trad. Ana Cristina Neto
Book
Publication
Lisboa : Inst. Piaget, 1996
Description
312 p. :
il. ;
24 c,
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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164.
|
Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
Harlow : Pearson Education, cop. 2020
Description
882 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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165.
|
Marketing de marcas / William M. Weilbacher ; trad. Luiz Liske ; rev. Laura Gallucci
Book
Publication
São Paulo : Makron Books, cop. 1995
Description
XXIII, 235 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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166.
|
Marketing Planning : A step-by-step guide / James W. Taylor
Book
Publication
New Jersey : Prentice-Hall, 1997
Description
364 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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167.
|
O ADN da distribuição / José António Rousseau
Book
Publication
Parede : Princípia, 2016
Description
272 p. :
graf. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
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168.
|
Purple cow : transform your business by being remarkable / Seth Godin
Book
Publication
London : Penguin Books, 2005
Description
x, 144 p. ;
20 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
169.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
Book
Publication
New York : McGraw-Hill Education, cop. 2021
Description
xxxi, 768 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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170.
|
Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros
Book
Publication
São Paulo : Prentice Hall, 2002
Description
xiv, 259 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Checked out (1).
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|
171.
|
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook
Book
Publication
London : Kogan Page, 2020
Description
XXI, 647 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
Checked out (1).
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172.
|
O marketing com sucesso : identificar oportunidades, compreender os clientes, planear para o lucro, estratégias eficazes / E. Davies / B. J. Davies ; Manuela Madureira, trad.
Book
Publication
Lisboa : Editorial Presença, 1993
Description
85 p. :
il. ;
21 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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|
173.
|
Lovemarks: o futuro além das marcas / Kevin Roberts ; pref. A. G. Lafley
Book
Publication
Brasil : M. Books, 2005
Description
221 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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174.
|
Conversando sobre endomarketing / Saul Faingaus Bekin
Book
Publication
São Paulo : Makron Books, 1995
Description
XVII, 150 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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175.
|
Marketing para a pequena empresa / Dave Patten ; trad. Júlio Soares Pereira ; rev. tec. Carlos Braga
Book
Publication
Lisboa : Presença, 1993
Description
237 p
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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176.
|
Category management : positioning your organization to win / pref. John H. Costello
Book
Publication
Chicago : NTC Business Books, 1998
Description
175 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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177.
|
Criando demanda : conceitos, dicas e estratégias para estimular seus clientes a comprar seus produtos e serviços, cada vez mais / Richard Ott ; Barbara Theoto Lambert, trad. ; Roberto António Ianonne, rev. tec.
Book
Publication
São Paulo : Makron, 1993
Description
XXIII, 255 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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178.
|
Marketing : conceptos y estrategias / Miguel Santesmases Mestre
Book
Publication
Madrid : Pirâmide, 2004
Description
1117 p. +
1 disco (CD-ROM)
LocationBiblioteca IPAM Porto
Availability
Available (1).
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179.
|
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell ; Paul Leblang, int.
Book
Publication
New York : McGraw-Hill, 1997
Description
XX, 315 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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180.
|
Concurrent marketing : integrating product, sales and service / Frank V. Cespedes
Book
Publication
Boston : Harvard Business School, 1995
Description
XXVII, 306 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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