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1.
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Marketing strategy / Robin Wensley
Article
Analítico
Marketing theory: a student text,
p. 161-180
LocationBiblioteca IADE-UE
Availability
Available (1).
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2.
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The psychological basis of marketing / Gordon R. Foxall
Article
Analítico
Marketing theory: a student text,
p. 86-101
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Marketing audits in the turn of the century : perspectives and insights / António Pimenta da Gama
Article
Analítico
Senses and sensibility in Lisbon,
p. 216-232
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Marketing e design / João Branco
Article
Analítico
Cadernos de Design,
Nº especial (Outubro 1992),
p. 56-59
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Marketing tribal : chave de uma gestão diferenciadora / Carla Ferreira, Marta Fonte, Nuno Pires
Article
Analítico
Marketeer,
nº 193 (Agosto 2012),
p. 79-81
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Marketing : philosophy or function? / Michael J. Baker
Article
Analítico
Marketing theory: a student text,
p. 1-20
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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The commercial contribution of clinical studies for pharmaceutical drugs / Ashish Sood, Eelco Kappe, Stefan Stremersch
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 65-77
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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A inserção territorial das actividades turísticas e o marketing : reflexões sobre o caso português / por João Albino Silva, J.A. Vieira da Silva
Article
Analítico
Gestão em revista,
p. 94-108
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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A place for graphic design / Steven Sarson ; prop. Instituto Politécnico do Cávado e do Ave
Article
Analítico
Tékhne,
vol. II, nº 4
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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10.
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Market segmentation / Yoram (Jerry) Wind
Article
Analítico
Marketing theory: a student text,
p. 181-205
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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Era preciso elevar a marca Montepio / Pedro Durães
Article
Analítico
Meios e publicidade,
nº 618 (15 Abril 2011),
p. 14-16
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Positioning / Graham J. Hooley
Article
Analítico
Marketing theory: a student text,
p. 206-215
LocationBiblioteca IADE-UE
Availability
Available (1).
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13.
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Relationships and networks / Lars-Gunnar Mattsson
Article
Analítico
Marketing theory: a student text,
p. 150-160
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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The economics basis of marketing / Roger M. Heeler, Edward K. Chung
Article
Analítico
Marketing theory: a student text,
p. 63-85
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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Knowledge management in marketing / Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha
Article
Analítico
Information and Knowledge in Internet of Things
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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16.
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Comment : measuring marketing effectiveness around major sports events : a comparison of two studies and a call for action / Maarten J. Gijsenberg
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 30-32
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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Historical research in marketing / D.G. Brian Jones
Article
Analítico
Marketing theory: a student text,
p. 43-62
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Redesigning marketing to fit a different marketplace / Don E. Schultz
Article
Analítico
The future of marketing,
p. 12-40
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Performance implications of deploying marketing analytics / Frank Germann, Gary L. Lilien, Arvind Rangaswamy
Article
Analítico
International Journal of Research in Marketing,
vol. 30, n.2 (June 2013),
p. 114-128
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Marketing digital : o turismo à distância de um clique / Sofia Almeida
Article
Analítico
Ponto Turismo,
1,
p. 26-27
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Reference (1).
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