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1.
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E-business na óptica de marketing / Dário Félix Rodrigues
Book
Publication
Lisboa : Lidel, 2002
Description
404 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
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2.
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All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin
Book
Publication
New York : Portfolio, cop. 2005
Description
183 p. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1990
Description
167 p. :
il. ;
22 cm.
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Do-it-yourself marketing research / George Edward Breen, A. B. Blankenship ; illustrated by Howard Munce
Book
Publication
New York : McGraw-Hill, 1982
Description
303 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Store wars : the battle for mindspace and shelfspace / Judith Corstjens, Marcel Corstjens
Book
Publication
Chichester : John Wiley & Sons, imp. 2002
Description
301 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Marketing theory : a student text / ed by Michael J. Baker
Book
Publication
Hampshire : Cengage Learning, cop. 2000
Description
314 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Marketing channels / Anne T. Coughlan...[et al.]
Book
Publication
New Jersey : Prentice Hall, 2001
Description
590 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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Marketing para que te quero / Francisco Velez Roxo
Book
Publication
Lisboa : IAPMEI, 2000
Description
242 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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L'essentiel du marketing : marketing fondamental / Éric Vernette
Book
Publication
Paris : Éditions d'Organisation, 1999
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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The marketing plan handbook / Alexander Chernev
Book
Publication
[Chicago] : Cerebellum Press, 2018
Description
VII, 139 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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Décisions Marketing / dir. Bernard Pras
Periodical
Publication
Paris : Association Française du Marketing, 1996-
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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PMKT : revista brasileira de pesquisas de marketing, opinião e mídia / ed. Fauze Najib Mattar
Periodical
Publication
São Paulo : PMKT, 2011-
Description
;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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13.
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Purple cow : transform your business by being remarkable / Seth Godin
Book
Publication
London : Penguin Books, 2005
Description
x, 144 p. ;
20 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires
Book
Publication
Lisboa : Verbo, 2002
Description
258 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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Euromarketing : a strategic planner for selling into the new Europe / Rick Arons
Book
Publication
Chicago : Probus Publishing Company, 1991
Description
278 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.]
Book
Publication
Lisboa : Dom Quixote, 1999
Description
644 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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O que é marketing / Raimar Richers
Book
Publication
São Paulo : Brasiliense, 1991
Description
107 p. ;
16 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Le marketing des produits "high-tech" : outils d'analyse / Paul Millier
Book
Publication
Paris : Les Éditions D'Organisation, 1989
Description
250 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Marketing pleno / Francisco Alberto Madia de Souza
Book
Publication
São Paulo : Makron Books, 1999
Description
401 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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The 22 immutable laws of marketing : violate them at your own risk / Al Ries, Jack Trout
Book
Publication
New York : Harper Business, 1994
Description
143 p. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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