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1.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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2.
A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr Book Publication Porto Alegre : Bookman, 2001 Description 265 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
Marketing research / David A. Aaker, V. Kumar, George S. Day Book Publication [New Jersey] : John Wiley & Sons, 2006 Description XVII, 774 p. ; 26 cm LocationBiblioteca IADE-UE Availability Available (2).

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4.
Visão periférica : identificação dos sinais que podem criar ou destruir o valor da sua empresa / George S. Day, Paul J. H. Schoemaker ; trad. António Rodrigues ; rev. Teresa Leandro, Sofia Ramos Book Publication Lisboa : Actual, 2006 Description 269 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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5.
Pesquisa de marketing / David Aaker, V. Kumar, George S. Day ; trad. Reynaldo Cavalheiro Marcondes Book Publication São Paulo : Atlas, 2004 Description 745 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (1).

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