Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]

Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.] . - 4th ed. . - Hoboken : Pearson Education, 2021 . - xix, 491 p. . - 978-0-13-671713-3

Marketing / Marketing - Gestão / Marketing - Métricas /

658.8 /

658.8 MAR 11149 (Biblioteca IPAM Porto) - 11149
658.8.012.1 BEN (Biblioteca IPAM Lisboa) - 12176