Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]
. - 4th ed.
. - Hoboken : Pearson Education, 2021
. - xix, 491 p.
. - 978-0-13-671713-3
Marketing / Marketing - Gestão / Marketing - Métricas /
658.8 /
658.8 MAR 11149 (Biblioteca IPAM Porto) - 11149
658.8.012.1 BEN (Biblioteca IPAM Lisboa) - 12176