London20200525d2017 u||y0pory50 bacreatorÍNDICE
1- The Changing world of internal branding;
2- Living brand orientation: how a brand-oriented culture supports employees to live the brand;
3- Unleashing the internal fan community through brand-oriented leadership;
4- Bond dickinson: Leading by exemple;
5- Internal branding: A roadmap to brand value co-creation;
6- Transforming brand and culture at NN group;
7- Living the CSR brand: Model, best practices and recommendations;
8- Participation builds the brand: VSO´s people brand;
9- Living brands: the characteristics of living brand companies;
10- How adidas attracts and retains talent;
11- Internal brand management: employees as a target group for brand management.
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Marketing
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Marcas
40332
Internal Brand
978-0-7494-7890-234856