Branding inside out : internal branding in theory and practice ; ed. Nicholas Ind

Branding inside out : internal branding in theory and practice ; ed. Nicholas Ind . - London : KoganPage, 2017 . - XIV, 209 p. . - 978-0-7494-7890-2

Marketing / Marcas / Internal Brand /

658.8 /

658.8 [M] BRA 11032 (Biblioteca IPAM Porto) - 11032