Bruce, Margaret Design in business : strategic innovation through design / Margaret Bruce, John Bessant

Design in business : strategic innovation through design / Margaret Bruce, John Bessant . - Harlow : Financial Times/Prentice Hall, 2002 . - XXII, 287 p. 25 cm . - Foreword / Christopher Frayling
Preface / Nigel Slack
Sect. 1. Design definitions and management processes
Ch. 1. Why design? / John Bessant
Ch. 2. What is design? / Margaret Bruce and John Bessant
Ch. 3. Managing design as a process / Margaret Bruce and John Bessant
Sect. 2. Integrated design management
Ch. 4. Strategy and design / Dave Francis
Ch. 5. Marketing and design / Margaret Bruce
Ch. 6. Managing design: an operations management perspective / Paul Coughlan
Ch. 7. An organisational perspective / Nick Oliver
Ch. 8. Finance and design / Bill Nixon
Ch. 9. Design and the law / David Bainbridge
Sect. 3. Improving the design process
Ch. 10. Performance measurement and benchmarking / Nick Oliver
Ch. 11. Design tools / Tom Inns
Sect. 4. Designs on the future
Ch. 12. Creating design futures / Margaret Bruce . - 9780273643746

Design / Design - Gestão / Design - Processo / Negócios - Plano / Sucesso empresarial / Lucro / Competitividade / Design e inovação / Business design /

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74:658 BRU (Biblioteca IADE-UE) - IA14131