Bovée, Courtland L.
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill
. - 2nd ed.
. - New York : McGraw-Hill, 1995
. - xxiv, 721 p. : il. 29 cm
. - (McGraw-Hill series in marketing
. - 0-07-113850-1
Marketing /
658.8 /
658.8 BOV (Biblioteca Universidade Europeia (QBN)) - UE17013