Bovée, Courtland L. Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill

Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill . - 2nd ed. . - New York : McGraw-Hill, 1995 . - xxiv, 721 p. : il. 29 cm . - (McGraw-Hill series in marketing . - 0-07-113850-1

Marketing /

658.8 /

658.8 BOV (Biblioteca Universidade Europeia (QBN)) - UE17013