Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.]

Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] . - 8th ed. . - Boston : Cengage, 2019 . - 978-1-337-11021-1

Publicidade / Publicidade - Meios / Meios - Planeamento /

659.1 /

659.1 ADV 10903 (Biblioteca IPAM Porto) - 10903