Pride, William M. Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell . - 3rd ed . - Boston : Houghton Mifflin Company, cop. 1983 . - 735 p. 25 cm . - 0395328160

Marketing / Mercado / Distribuição / Publicidade / Marketing - Gestão /

658.8 /

658.8 PRI (Biblioteca IADE-UE) - IA2721