Pride, William M.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell
. - 3rd ed
. - Boston : Houghton Mifflin Company, cop. 1983
. - 735 p. 25 cm
. - 0395328160
Marketing / Mercado / Distribuição / Publicidade / Marketing - Gestão /
658.8 /
658.8 PRI (Biblioteca IADE-UE) - IA2721