Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:004.73 STRA | Available | UE22188 |
Table of contents:
Part 1: E-Marketing in Context
Chapter 1: Past, Present, and Future
Chapter 2: Strategic E-Marketing and Performance Metrics
Chapter 3: The E-Marketing Plan
Part 2: E-Marketing Environment
Chapter 4: Building Inclusive E-Markets
Chapter 5: Ethical and Legal Issues
Part 3: E-Marketing Strategy
Chapter 6: E-Marketing Research
Chapter 7: Consumer Behavior Online
Chapter 8: Segmentation, Targeting, Differentiation, and Positioning Strategies
Part 4: E-Marketing Management
Chapter 9: Product: The Online Offer
Chapter 10: Price: The Online Value
Chapter 11: The Internet for Distribution
Chapter 12: E-Marketing Communication Tools
Chapter 13: Engaging Customers with Social Media
Chapter 14: Buying Digital Media Space
Chapter 15: Customer Relationship Management
Appendix A: Internet Penetration Worldwide as of April 30, 2010
Appendix B: Glossary
Appendix C: References
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