Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:004.73 CHA | Available | UE21598 |
Índice
Part 1: Digital marketing fundamentals
1. Introducing digital marketing
2. Online marketplace analysis: micro-environment
3. The Internet macro-environment
Part 2: Digital strategy development
4. Digital marketing strategy
5. The Internet and the marketing mix
6. Relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice
7. Delivering the online customer experience
8. Campaign planning for digital media
9. Marketing communications using digital media channels
10. Evaluation and improvement of digital channel performance
11. Business-to-consumer digital marketing practice
12. Business-to-business digital marketing practice
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