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The influence of tourism experience self-congruity on the use of virtual social networks / Gonzalo Luna Cortés

Main Author Luna Cortés, Gonzalo, 1984- Abstract Based on previous research in the literature of symbolic consumption and social media, the present study analyses the relationship between tourism experience self-congruity, perceived social value and tourists’ use of virtual social networks. The study presents a series of hypotheses and an empirical model, which establishes the relationship between these constructs. In order to contrast the hypotheses, a quantitative research was carried out in the city of Valencia (Spain), using a structured survey and personal interviews. During the analysis of the results, the reliability and the validity of the scales used to measure the constructs were verified by confirmatory factor analysis (CFA). Subsequently, the methodology of the structural equation models (SEM) was used to estimate the relation between the constructs. The results show that tourists perceive higher social value when they live a tourism experience that is congruent with their self-concepts and, when tourists perceive higher social value, the revisit intention increases. When it comes to virtual social networks, experience self-congruity and perceived social value influence their use. Finally, the use of social networks also increases the perceived social value of the experience. Analytic European Journal of Tourism Research, vol. 16 (2017), pp. 154-176 Topical name Turismo
Redes sociais Form or physical characteristic Artigos em periódicos
Publicações em acesso aberto CDU 338.48(045) Online Resources Leia aqui este artigo
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Holdings
Item type Current location Call number Vol info Status Date due Barcode Item holds
Article Biblioteca Universidade Europeia (QBN)
Periódicos Biblioteca 		BIPAM-LX PER-14 vol. 16 (2017), pp. 154-176 Presencial/Restrito 3845-9717j
Total holds: 0

Based on previous research in the literature of symbolic consumption and social media, the present study analyses the relationship between tourism experience self-congruity, perceived social value and tourists’ use of virtual social networks. The study presents a series of hypotheses and an empirical model, which establishes the relationship between these constructs. In order to contrast the hypotheses, a quantitative research was carried out in the city of Valencia (Spain), using a structured survey and personal interviews. During the analysis of the results, the reliability and the validity of the scales used to measure the constructs were verified by confirmatory factor analysis (CFA). Subsequently, the methodology of the structural equation models (SEM) was used to estimate the relation between the constructs. The results show that tourists perceive higher social value when they live a tourism experience that is congruent with their self-concepts and, when tourists perceive higher social value, the revisit intention increases. When it comes to virtual social networks, experience self-congruity and perceived social value influence their use. Finally, the use of social networks also increases the perceived social value of the experience.

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