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Marketing performance : 80 métricas de marketing e vendas / Pedro Celeste, Luís Bettencourt Moniz

Main Author Celeste, Pedro Coauthor Moniz, Luís Bettencourt Edition 3.ª ed. Publication Lisboa : Clube do Autor, 2022 Description 255 p. ; 24 cm ISBN 9789897246586 Topical name Marketing - Métricas CDU 658.8.012.1
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8.012.1 CEL/MAR Available 12173
Total holds: 0

Índice

I. Empresa
II. Clientes
III. Mercado
IV. Força de vendas
V. Comunicação
VI. Ponto de venda
VII. Digital

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