Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 LAM 11150 | Available | 11150 |
Part I: THE WORLD OF MARKETING
1. An Overview of Marketing
2. Strategic Planning for Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision
Part II: ANALYZING MARKETING OPPORTUNITIES
6. Consumer Decision Making
7. Business Marketing
8. Segmenting and Targeting Markets
9. Marketing Research
Part III: PRODUCT DECISIONS
10. Product Concepts
11. Developing and Managing Products
12.Services and Nonprofit Organization Marketing
Part IV: DISTRIBUTION DECISIONS
13. Supply Chain Management and Marketing Channels
14. Retailing
Part V: PROMOTION AND COMMUNICATION STRATEGIES
15. Marketing Communications
16. Advertising, Public Relations, and Sales Promotion
17. Personal Selling and Sales Management
18. Social Media and Marketing
Part VI: PRICING DECISIONS
19. Pricing Concepts
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