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Design in business : strategic innovation through design / Margaret Bruce, John Bessant

Main Author Bruce, Margaret Coauthor Bessant, John Publication Harlow : Financial Times/Prentice Hall, 2002 Description XXII, 287 p. ; 25 cm ISBN 9780273643746 Contents note Foreword / Christopher Frayling Preface / Nigel Slack Sect. 1. Design definitions and management processes Ch. 1. Why design? / John Bessant Ch. 2. What is design? / Margaret Bruce and John Bessant Ch. 3. Managing design as a process / Margaret Bruce and John Bessant Sect. 2. Integrated design management Ch. 4. Strategy and design / Dave Francis Ch. 5. Marketing and design / Margaret Bruce Ch. 6. Managing design: an operations management perspective / Paul Coughlan Ch. 7. An organisational perspective / Nick Oliver Ch. 8. Finance and design / Bill Nixon Ch. 9. Design and the law / David Bainbridge Sect. 3. Improving the design process Ch. 10. Performance measurement and benchmarking / Nick Oliver Ch. 11. Design tools / Tom Inns Sect. 4. Designs on the future Ch. 12. Creating design futures / Margaret Bruce Topical name Design
Design - Gestão
Design - Processo
Negócios - Plano
Sucesso empresarial
Lucro
Competitividade
Design e inovação
Business design CDU 74:658
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
74:658 BRU Available IA14131
Total holds: 0

Foreword / Christopher Frayling
Preface / Nigel Slack
Sect. 1. Design definitions and management processes
Ch. 1. Why design? / John Bessant
Ch. 2. What is design? / Margaret Bruce and John Bessant
Ch. 3. Managing design as a process / Margaret Bruce and John Bessant
Sect. 2. Integrated design management
Ch. 4. Strategy and design / Dave Francis
Ch. 5. Marketing and design / Margaret Bruce
Ch. 6. Managing design: an operations management perspective / Paul Coughlan
Ch. 7. An organisational perspective / Nick Oliver
Ch. 8. Finance and design / Bill Nixon
Ch. 9. Design and the law / David Bainbridge
Sect. 3. Improving the design process
Ch. 10. Performance measurement and benchmarking / Nick Oliver
Ch. 11. Design tools / Tom Inns
Sect. 4. Designs on the future
Ch. 12. Creating design futures / Margaret Bruce

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