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Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill

Main Author Bovée, Courtland L. Coauthor Houston, Michael J.
Thill, John V. Edition 2nd ed. Publication New York : McGraw-Hill, 1995 Description xxiv, 721 p. : il. ; 29 cm Series McGraw-Hill series in marketing ISBN 0-07-113850-1 Abstract and selected applications. Topical name Marketing CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 BOV Available UE17013
Total holds: 0

Contents

Part I - Understanding marketing today
Part II - Market analysis and target marketing
Part III - Product strategy
Part IV - Pricing strategy and management
Part V - Distribution strategies
Part VI - Promotional strategy
Part VII - Marketing in today's global economy

and selected applications.

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