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The antecedents of word of mouth intentions about a Brazilian tourist destination / Márcio Moutinho Abdalla, José Roberto Ribas, Paulo Roberto da Costa Vieira

Main Author Abdalla, Márcio Moutinho Coauthor Ribas, José Roberto
Vieira, Paulo Roberto da Costa Corporate Author (Secondary) Universidade do Algarve, Escola Superior de Gestão, Hotelaria e Turismo Abstract The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a crosssectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies Analytic Tourism & Management Studies, n.º 10, issue 1, pp. 104-111 Topical name Turismo - Marketing Geographical name Brasil Form or physical characteristic Artigos em periódicos
Publicações em acesso aberto CDU 338.48(045) Online Resources Este artigo encontra-se em acesso aberto
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Item type Current location Call number Vol info Status Date due Barcode Item holds
Article Biblioteca Universidade Europeia (Lispólis)
Estante Revistas Científicas 		338.48/TMS/10-1 2014, vol. 10 (1), pp. 104-111 Presencial/Restrito UE23366n
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The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a crosssectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies

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