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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler

Main Author Kotler, Philip, 1931- Publication London : The Free Press, cop. 1999 Description XIV, 257 p. ISBN 0684860473 Topical name Marketing CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 KOT 7295 Available 7295
Total holds: 0

Contents

1. Strategic marketing
2. Tactical marketing
3. Administrative marketing
4. Transformational marketing

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