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Strategic management : concepts cases / Fred R. David

Main Author David, Fred R. Edition 9th ed. Publication New Jersey : Prentice Hall, 2003 Description XXXII, 461 p. ISBN 0131123726 Abstract Índice:Chapter 1- The nature os strategic management; Chapter 2- The business mission; Chapter 3- The external assessment; Chapter 4- The internal assessment; Chapter 5- Strategies in action; Chapter 6- Strategy analysis and choice; Chapter 7- Implementing strategies: Marketing, Finance/ accounting; RD, and MIS Issues ; Chapter 9 Strategy review, evaluation, and control.
 Resumo: Strategic Management 9th edition is a pratical approach that shows you how to apply what you're reading. New web sites integrated into chapters, joint ventures, cooperative agreements, new cases. Topical name Gestão estratégica CDU 658:005.21
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658:005.21 DAV 7174 Available 7174
Total holds: 0

Índice:Chapter 1- The nature os strategic management; Chapter 2- The business mission; Chapter 3- The external assessment; Chapter 4- The internal assessment; Chapter 5- Strategies in action; Chapter 6- Strategy analysis and choice; Chapter 7- Implementing strategies: Marketing, Finance/ accounting; RD, and MIS Issues ; Chapter 9 Strategy review, evaluation, and control.

Resumo: Strategic Management 9th edition is a pratical approach that shows you how to apply what you're reading. New web sites integrated into chapters, joint ventures, cooperative agreements, new cases.

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