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Marketing research / David A. Aaker, V. Kumar, Georges S. Day

Main Author Aaker, David A., 1938- Coauthor Kumar, V.
Day, George S. Edition 6th ed Publication New York : John Wiley, 1998 Description XVI, 776 p. ISBN 0471170699 Topical name estudos de mercado CDU 658.8.012.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8.012.1 AAK 2263 Available 2263
Total holds: 0

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