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Strategy pure and simple : how winning ceos outthink their competition / Michel Robert

Main Author Robert, Michel Publication [S.l] : McGraw-Hill, 1993 Description 228 p. ISBN 0070531315 Topical name Gestão
Gestão estratégica CDU 005.21
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
005.21 ROB Available 9087
Total holds: 0

Contents

1. Fire, Ready, Aim: the best way to lose the game
2. Coping with change
3. The CEO's vision: the starting point of strategic thinking
4. Determining the strategic heartbeat of the enterprise
5. Determining the strategic capabilities of the business
6. Articulating the business concept of the enterprise
7. Corporate or business unit competition
8. Managing your competitor´s strategy: the General Patton approach to competition
9. Changing the rules of play
10. The future of strategic success: market fragmentation versus market segmentation
11. The dos and don'ts of strategic alliances
12. CEO's talk about the strategic thinking process
13. The logistics of the strategic thinking process

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