Shrestha, Akrit Narayan
The impact of digital influencers on attitude towards brand, purchase intention and brand attachment / Akrit Narayan Shrestha ; orient. Raquel Reis Soares e Ana Margarida Passos
The impact of digital influencers on attitude towards brand, purchase intention and brand attachment / Akrit Narayan Shrestha ; orient. Raquel Reis Soares e Ana Margarida Passos
. - Lisboa : Universidade Europeia, 2022
. - ix, 55 p. : il. ele.
. - Master in Management (MiM)
Management - Dissertation /
005(043) /
T-MIM/22/01 (Biblioteca Universidade Europeia (QBN)) - TM771