Branding inside out : internal branding in theory and practice ; ed. Nicholas Ind
Branding inside out : internal branding in theory and practice ; ed. Nicholas Ind
. - London : KoganPage, 2017
. - XIV, 209 p.
. - 978-0-7494-7890-2
Marketing /
Marcas /
Internal Brand /
658.8 /
658.8 [M] BRA 11032 (Biblioteca IPAM Porto) - 11032